50-51 / 60
Dubai is not just a rapidly growing metropolis in the desert, but
an exciting market too. The city in the United Arab Emirates
has great potential, particularly for the logistics industry.
LSC is bringing modern warehouse solutions to the
Gulf region
E+P is among the first German companies to have recognized
that potential. It is now more than ten years ago that the ware-
house logistics expert decided to focus on the Gulf region by
building a training and logistics center in the Dubai Logistics
City. Someone who has made a major contribution to the suc-
cessful development of E+P in Dubai is Sales Manager Louis
G. Nyalifa, who has been constantly expanding our presence in
the Middle East. Construction of the Logistics Solutions Cen-
ter (LSC) and its modernization in 2017 are key milestones.
“The LSC made it possible to show functioning E+P products
directly to our customers. For companies on the market in
Dubai, these warehouse management solutions were complete-
ly new territory at the time. Now voice-controlled solutions,
such as the Lydia® Voice Suite from topsystem, are becoming
more and more popular,” explains Louis G. Nyalifa.
His daily tasks include acquiring new customers, putting on
demonstrations of the LFS software suite and increasing the
visibility of the E+P Group. “First of all, we had to understand
the needs of the local market and adapt to the cultural practic-
es here. The process of assimilation helped us hugely,” Nyalifa
recalls. He particularly remembers the different working meth-
ods of German and Arab companies. Customers in the Gulf
region, for example, really want to get to know their business
partners first, before talking about business. After many years
of experience, the Sales Manager says that “it is about finding
the right balance between German and Arab ways of doing
things” - something he is now very good at.
Even if a contract is not signed immediately, the effort is not
wasted. “I see it as marketing. The more you expand your rela-
tionship network, the more referrals are possible,” Nyalifa ex-
plains. The next big objective of introducing the brand E+P to
other regions of the world is already on the cards. “The econ-
omy in East Africa is currently experiencing a high growth
rate. A lot of capital is being invested in infrastructure and
improving the supply chain. There is now an increasing aware-
ness of the significance of a modern warehouse management
system as an important and integral part of efficient logistics”
reports Nyalifa. Nyalifa can also count on the great support
of his family for the challenges ahead. “Coming back from
work to a stable home and spending time with my wife and
my daughter is what gives me the energy for all the challenges
at work.”
E+P in Dubai:
A success story just like in The Arabian Nights.
51 50
LFS.people